Tag Archives: marketing

Are We Losing Our Voice?

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This post, like many of my half-written, unpublished works has been brewing for a while now. It didn’t just dawn on me today, or yesterday or even necessarily a year ago. However, its being published is a direct result of singular action that I took recently and the decision that brought me to take the […]

Video Killed the Recruitment Star

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In his February 17th Morning Lineup features (and updated on February 20th), FireGeezer.com's Bill Schumm discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in […]

@FireRECRUITER: Rise to the challenge

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An article recently posted to FirefighterNation.com outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all […]

Impact of the Digital Age on Recruitment and Retention

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The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society. More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters and to stay connected to their community. There isn't much you […]

Going Forward in the Fire Service

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I am often reluctant to write about commercial business ventures in my blogs and other platforms as I am sensitive to the trusted relationship between a writer and their readers, and leary about self-promotion. Thus I have delayed writing this post for quite some time. It wasn’t until I came to the realization that this […]

Black Diamond X2s to the Rescue

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There was about a foot or so of snow on the ground when we got to the house where the fire was reported. The lieutenant wheeled the engine into the driveway and we observed some light smoke coming out of the second story on the 'D' side of what turned out to be a multi-family residence. As […]

X-Box Live

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That’s right! “From the X-Box to the Box Alarm: Motivating and Leading Today’s Firefighters” is back by popular demand at FDIC 2011. I hope to see you in Indianapolis March 22-26, 2011.  Look me up if you plan on attending and look for my presentation titled: “Understanding & Motivating Today’s Firefighters” modeled after my feature […]

Not just a Daddy’s Girl

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Her Dad was a fire lieutenant and her two youngest brothers (twins) joined as cadets, then volunteers and eventually became career firefighters. But when Janet Wilmoth tried to join her local volunteer fire department, the fire chief told her to “Go home and have babies.” She went on to do that too, but in the […]

Not Your Typical “Truckie”

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Glenn Usdin was a Run-to-the-Curb kid, growing up in the Long Island New York fire service and rising to the rank of fire chief in Lancaster PA. Like many in the fire service, his career path has taken him in several different directions including a tenure as associate publisher of Fire Engineering Magazine, president of […]

What’s your story?

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It’s been a great, long, hot summer — causing me to take some time away from blogging to spend with my family and friends. Although I haven’t been writing much, I have been doing a lot of reading and observing. And, it’s my observation that the need for effective story telling in the fire service has […]

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