Category Archives: R&R Toolkits

A series of toolkits focusing on recruitment, retention, fire service marketing and leadership

Video Killed the Recruitment Star

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In his February 17th Morning Lineup features (and updated on February 20th), FireGeezer.com's Bill Schumm discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in […]

@FireRECRUITER: Rise to the challenge

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An article recently posted to FirefighterNation.com outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all […]

Void Space

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Firefighter, officer, chief—these are the titles of the jobs we sign up for. But just like “bingo chairman,” “corresponding secretary” or “roads and grounds committee member,”

Bunk-in or just “bunk”?

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The concept of fire station live-ins or bunk-ins, depending on what you call them, has been around for quite some time and with quite a bit of success.

@FireRECRUITER: Are you flush or flushing?

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As I do with much in life, I take new experiences and new information and compare it to other aspects of my life in emergency services. Whenever it’s the least bit relevant – I try to apply it to the business I love: the fire service. Such was the case this past week when I […]

@FireRECRUITER: Make the Right Investments

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The following article tells of a small city that is threatening to stop collecting a voluntary public donation that has brought thousands and thousands of dollars in mission-critical equipment to their combination (paid/volunteer) fire department.  Apparently, the threat is in response to a dwindling number of volunteer firefighters in their department, between 5 and 10, […]

@FireRECRUITER: It’s EMS Week – Roll With It!

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From www.FireRECRUITER.com: In honor of EMS Week-2010, I thought I’d promote the (dare I say) sexiest video I’ve ever seen come to volunteer recruitment and retention. “Roll With It!” is a part music video, part movie trailer — full-on high energy – high impact web site for the recruitment of fire and EMS personnel. Celebrate EMS Week […]

The FDIC Experience: Returning Home

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For the next four long hours I felt like I was in a scene from “The Terminal” — the movie about an eastern immigrant stuck living in the airport with nowhere to go and unable to leave because he had no country to return to, and therefore no official citzenship anywhere.

FireRECRUITER: The Art of Speed-Recruiting

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If you had just 30 seconds to convince someone why they should join your volunteer fire department, what would you say?

What would your message be? Do you have a standard sales pitch that you use for just such occasions? Can you even say hello in 30 seconds?

I recently had the opportunity to coach and practice some speed-recruiting exercises with the Doyle Hose Co. 1 in Cheektowaga NY. They had been invited to be a part of career day at the local high school in their response area and they invited me to join them.

Re-Enlist.

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I don’t know if it’s the fact that my father served in the US Army in two wars, my self-inflicted guilt for not serving in the military, or simply my love for country; but over the past several years I’ve experienced a growing appreciation for – OK, almost an infatuation with – our US Military and the men and women who serve in it.

My logical side admires these ordinary people who perform extraordinary missions in defense of our freedom.

My creative side is in love with the marketing machine that is the US Military.

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