I originally wrote â€œFrom the XboxTM to the Box Alarmâ€ in 2008Â as I stumbled upon what I saw as a direct correlation between Generation Y and the influence of video games on virtually every aspect of their lives. Based on my reading of some formal research conducted by those a lot smarter than I am […]
In his February 17th Morning Lineup features (and updated on February 20th), FireGeezer.com's Bill Schumm discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in […]
Despite the fact that I wrote this piece for Fire-Rescue Magazine last year, I’m pretty sure its content is still relevant as we ponder recent and not so recent events during Fire/EMS Safety, Health and Survival Week http://www.firefighternation.com/forum/topics/usfa-reminds-you-that…. As I stated in comments to another blog by John Mitchell (www.firedaily.com) titled: “The Charleston 43” (http://www.firefighternation.com/profiles/blogs/the-charleston-43) […]
It’s been more than a month since my presentation at FDIC and my live Internet radio talk show on FirefighterNetcast from the show floor, but a lot of exciting things have happened since then. Feedback from my show about the importance of storytelling in the fire service with special guest Chief Tom Merrill was tremendous […]
From www.FireRECRUITER.com: In honor of EMS Week-2010, I thought I’d promote the (dare I say) sexiest video I’ve ever seen come to volunteer recruitment and retention. “Roll With It!” is a part music video, part movie trailer — full-on high energy – high impact web site for the recruitment of fire and EMS personnel. Celebrate EMS Week […]
My helmet is off to the folks in the Syosset NY Fire Department for recognizing 40+ aged recruits as a viable part of the solutions to our recruitment and retention challenges. Age is Nothing But a Number at Syosset Fire Dept. Joining later in life is becoming more the norm The approach and image of […]
I don’t know if it’s the fact that my father served in the US Army in two wars, my self-inflicted guilt for not serving in the military, or simply my love for country; but over the past several years I’ve experienced a growing appreciation for – OK, almost an infatuation with – our US Military and the men and women who serve in it.
My logical side admires these ordinary people who perform extraordinary missions in defense of our freedom.
My creative side is in love with the marketing machine that is the US Military.