Category Archives:

Xbox 2.0: The Greatest Expectation

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I originally wrote “From the XboxTM to the Box Alarm” in 2008 as I stumbled upon what I saw as a direct correlation between Generation Y and the influence of video games on virtually every aspect of their lives. Based on my reading of some formal research conducted by those a lot smarter than I am […]

Xbox Hack#150104: The People Business

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Call me old-school but even with all the desktops and devices I own, I still love the feel and look of a print publication. [I hope the folks at FireRescue Magazine are reading this! lol] And I don’t know about you but, when I read a magazine I most often flip the pages from back to […]

Video Killed the Recruitment Star

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In his February 17th Morning Lineup features (and updated on February 20th), FireGeezer.com's Bill Schumm discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in […]

My Flag

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The next time I look at that flag, it could be a tangled mess – or it could be flowing freely in the breeze. It’s different every time I look at it. That’s the beauty of my flag.

Get Fit. Get Safe. Make It Personal.

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Despite the fact that I wrote this piece for Fire-Rescue Magazine last year, I’m pretty sure its content is still relevant as we ponder recent and not so recent events during Fire/EMS Safety, Health and Survival Week http://www.firefighternation.com/forum/topics/usfa-reminds-you-that…. As I stated in comments to another blog by John Mitchell (www.firedaily.com) titled: “The Charleston 43” (http://www.firefighternation.com/profiles/blogs/the-charleston-43) […]

Run-to-the-Curb is Top Story

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It’s been more than a month since my presentation at FDIC and my live Internet radio talk show on FirefighterNetcast from the show floor, but a lot of exciting things have happened since then.  Feedback from my show about the importance of storytelling in the fire service with special guest Chief Tom Merrill was tremendous […]

@FireRECRUITER: It’s EMS Week – Roll With It!

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From www.FireRECRUITER.com: In honor of EMS Week-2010, I thought I’d promote the (dare I say) sexiest video I’ve ever seen come to volunteer recruitment and retention. “Roll With It!” is a part music video, part movie trailer — full-on high energy – high impact web site for the recruitment of fire and EMS personnel. Celebrate EMS Week […]

Tis’ the Season

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One student was D.O.A. and the other seriously injured, requiring extrication and transport to the trauma center by helicopter; while the teenage driver was put through a full set of field sobriety tests, arrested and hand-cuffed in front of his peers.

@FireRECRUITER: Recruiting in a Gray Area

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My helmet is off to the folks in the Syosset NY Fire Department for recognizing 40+ aged recruits as a viable part of the solutions to our recruitment and retention challenges. Age is Nothing But a Number at Syosset Fire Dept. Joining later in life is becoming more the norm   The approach and image of […]

Re-Enlist.

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I don’t know if it’s the fact that my father served in the US Army in two wars, my self-inflicted guilt for not serving in the military, or simply my love for country; but over the past several years I’ve experienced a growing appreciation for – OK, almost an infatuation with – our US Military and the men and women who serve in it.

My logical side admires these ordinary people who perform extraordinary missions in defense of our freedom.

My creative side is in love with the marketing machine that is the US Military.

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