“Life’s an adventure.” That’s the message that Doyle 1 Volunteer Firefighters, EMTs and Rescuers are sending in a new effort to encourage more citizens to become part of emergency services in Cheektowaga, NY.
Their goal is to motivate their residents to “Start Your Next Adventure” at Doyle 1 Fire/Rescue/EMS. Armed with posters, billboards and other marketing materials, Doyle 1 is promoting the many flexible volunteering opportunities they offer.
The outdoor advertising campaign kicked off in late November and continues through mid-December. The billboard is located at 2060 William Street near the City of Buffalo line.
The theme, billboard and other collateral materials were designed by Tiger Schmittendorf as a service of the Erie County Department of Emergency Services and paid for by a SAFER grant from the US Department of Homeland Security.